Aforismos del ocaso dospuntocerista (xl)

The ultimate irony of Watts’s research is that, if you really buy it, the most effective way to pitch your idea is … mass marketing. And that is precisely what the wizards of Madison Avenue, presiding over our zillion-channel microniche market, have rejected as obsolete. “But that’s the thing about magic,” says Watts. “If it sounds too good to be true, it probably is.

Bye, bye, Gladwell: Is the tipping point toast?

1 Respuesta a „Aforismos del ocaso dospuntocerista (xl)“

  1. Jose Dice:

    Y ahora date cuenta que ese post en FastCo data de 2009 (fecha de los primeros comentarios)…