Aforismos del ocaso dospuntocerista (xl)
The ultimate irony of Watts’s research is that, if you really buy it, the most effective way to pitch your idea is … mass marketing. And that is precisely what the wizards of Madison Avenue, presiding over our zillion-channel microniche market, have rejected as obsolete. “But that’s the thing about magic,” says Watts. “If it sounds too good to be true, it probably is.
Bye, bye, Gladwell: Is the tipping point toast?
24 junio 2013 a 11:04
Y ahora date cuenta que ese post en FastCo data de 2009 (fecha de los primeros comentarios)…