Oh, Gillette ganó más dinero y cuota de mercado cuando se quedó sin patentes
sábado, 18 septiembre 2010Así que es mejor no jugar al monopoly:
The same «conventional wisdom» would then argue that once the patents expired, and others could offer compatible razors, the razors-and-blades strategy would not work. And yet, it was after the patents expired and when there were compatible blades on the market that Gillette finally went to this form of strategy…. and its sales and profits shot up.
Pero ya lo sabíamos.